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This course is ideal for: Copywriters, digital marketers and business owners who need to create effective email campaigns that get results.
You’ll learn how to:
Use best practice strategies and techniques
Apply story-based selling principles that attract your audience
Craft engaging emails for every stage of the purchase cycle
Charge a premium for this specialised copywriting service
Streamline your writing process with easy-to-use templates and formulas.
This course is ideal for: Copywriters, digital marketers and business owners who need to create effective email campaigns that get results.
You’ll learn how to:
Use best practice strategies and techniques
Apply story-based selling principles that attract your audience
Craft engaging emails for every stage of the purchase cycle
Charge a premium for this specialised copywriting service
Streamline your writing process with easy-to-use templates and formulas.
This course is ideal for: Copywriters, digital marketers and business owners who need to create effective email campaigns that get results.
You’ll learn how to:
Use best practice strategies and techniques
Apply story-based selling principles that attract your audience
Craft engaging emails for every stage of the purchase cycle
Charge a premium for this specialised copywriting service
Streamline your writing process with easy-to-use templates and formulas.
| Course details: | |||||
|---|---|---|---|---|---|
| Online with tutor Learn from anywhere at your convenience. | To be announced |
5 weeks Allow 3–4 hours per week |
Bernadette Schwerdt | REGISTER INTEREST WITH THE YELLOW BUTTON |
This online course is coming soon. Register your interest to be the first to hear when it’s available.
Email is still one of the most popular forms of generating leads. As social media increasingly becomes ‘pay to play’, clients know that building their email database and getting the most from that list is the key to long-term sales success.
This course will equip you with the skills to plan, prepare, craft and deliver professional-quality email campaigns. You’ll learn how to take a brief from a client, research the campaign, write the copy, set up the emailer, choose the right email format for the task at hand and charge a premium fee for your email copywriting service.
You’ll receive direct feedback from your online tutor and gain the confidence to promote yourself as a professional email copywriter.
At the completion of the course, you’ll have the skills, templates, processes, roadmaps and confidence to research, write and send an email campaign that will achieve a great result.
It’s excellent training for new and emerging copywriters who would love to add this valuable service to their offering. It also can provide virtual and admin assistants with a sought-after skill they can bring to their clients. And for business owners or marketing professionals, it will help remove the guesswork and provide you with a blueprint for email campaign success.
And much more.
There’s never been a better time to develop your email marketing skillset.
By learning the fundamentals of this specialist area, you’ll be able to grow your income and professional opportunities.
| KNOWLEDGE: | This is a masterclass in email marketing and will set you up to become an expert provider of email marketing and copywriting services for any product or service. |
| CONFIDENCE: | You’ll become conversant with all the email tools and templates needed to plan, prepare, craft and create successful email campaigns. |
| INSPIRATION: | Come up with a range of stories, angles and topics for any email campaign. |
| MOTIVATION: | You’ll be inspired to seek out new clients, promote your service and deliver outstanding email campaigns. You’ll feel ready to charge a premium for your services and become the ‘go-to’ provider for those needing quality email copywriters. |
Q: Do I need to have done Copywriting Essentials to enrol in this course?
A: Copywriting Essentials (or another course in the fundamentals of copywriting) is definitely the recommended first step, but not essential. You will gain more from Email Marketing and Copywriting if you already have the core foundation skills from the Copywriting Essentials course.
Q: How is this course different from Copywriting Essentials?
A: Copywriting Essentials is our flagship course for those new to copywriting, who want to learn the craft of writing words that ‘sell’ – for a variety of mediums. Email Marketing and Copywriting is a niche course for those who want to take their copywriting skills further. It’s for those who are interested in offering email services to their clients, or who want to take back control of their own email marketing efforts.
Q: Do I need a marketing background to do this course?
A: No. This course is a masterclass in email marketing and will provide you with a comprehensive guide for how to use email to market any business.
Q: Does this course focus on how to use a particular email marketing platform?
A. We will cover the leading email marketing platforms so that you have a strong understanding of what options are available. However, as many email platforms are constantly being introduced, changed, merged, upgraded etc. we will also provide you with the basics of how to assess a platform and cover the principles of what each platform does. That way, no matter what providers are available, or how they change, you will know how to assess them and choose the right one for you.
Q: Will I learn about pricing and what to charge clients for this kind of copywriting service?
A: Yes. We know that making money from writing email copy is paramount, so we will show you the price points for each type of email copywriting and how you can charge appropriately for your services.
Q: Is there any homework/assignments/activities/exercises?
A: Yes, each week you’ll be given a small assignment to put your new skills into practice – and your tutor will provide you with personalised feedback.
| Course details: | |||||
|---|---|---|---|---|---|
| Online with tutor Learn from anywhere at your convenience. | To be announced |
5 weeks Allow 3–4 hours per week |
Bernadette Schwerdt | REGISTER INTEREST WITH THE YELLOW BUTTON |
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