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Bernadette Schwerdt has trained over 9,000 people in the art of writing words that sell. She was a senior account director and copywriter for global advertising agency Young & Rubicam Advertising and worked on campaigns for clients such as Apple, Amex, Optus and Colgate. In 2001, she founded the Australian School of Copywriting, launching the careers of thousands of successful copywriters.
Bernadette has a Bachelor of Business in Marketing and is an accredited MBTI and NLP practitioner. As well as presenting at the Australian Writers’ Centre, she has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University. She was the producer and host of The Age newspaper’s online video series, Secrets of Online Entrepreneurs, which subsequently became a bestselling book of the same name. Her second book, How to Build an Online Business, went to #1 on Amazon and her third book, Catch of the Decade, ghost-written for the billionaire brothers behind Catch.com and Menulog, was a #1 bestselling business book on Booktopia.
She is the host of the popular podcast So You Want to be a Copywriter and has a top rating podcast on Triple M’s podcast platform Listnr. Bernadette was recently named in the Top 50 Small Business Leaders in Australia by Inside Small Business magazine and is a regular contributor to Sky News, Mamamia and Smart Company.
Bernadette teaches Copywriting Essentials, How to Build a Successful Freelance Copywriting Business, SEO Copywriting and Copy Club.
“I loved Bernadette’s conversational presentation. I felt like I was actually in a classroom, face to face with her. Bernadette combined theory and her own experience seamlessly, making her information both useful and fun. The online classroom was easy and convenient, as it allowed me to complete the course at a time that worked for me. If you want a convenient, useful course that’s also value for money, take a look at Australian Writers Centre.”
– Fran Tann
“The course materials were useful and will be a valuable resource for future reference. Bernadette was a great tutor. She clearly has years of experience in copywriting and provided really good materials to help us understand the basics of copywriting. Doing the course online is very easy and convenient. I particularly liked Bernadette’s slides with the voiceover. It worked really well for me.”
– Michelle Hill
“This course makes you business-ready the moment you’ve finished the course. Bernadette is superb. She knows her stuff and how to present in a way that builds the students’ knowledge in the best most practical way. The online aspect is a great method of delivery. The fact that I can also listen to the presentations and do the assignments at times that suit me is a major plus. Just do it! You can’t go wrong with the AWC.”
– Kylie Castor
“Bernadette is first class – she made everything easy to understand, kept me interested and gave excellent feedback on our assignments.”
– Sherry Dixon
“It’s obvious that Bernadette is experienced in copywriting. The online lessons were easy to listen to and Bernadette provided lots of hints and tips along the way.”
– Nikki Waterfall
“I really enjoyed Bernadette as a presenter. She has a warm and friendly nature and was very clear in her explanations. I also thought the content was great value. Wonderful!”
– Sandra Shakespeare
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