So you want to be a copywriter

A once-in-a-lifetime job opportunity that turned toxic was the catalyst for leading journalist Kate Halfpenny to turn her hand to content writing. And what a journey she’s been on ever since. She shares the highs and lows and lessons learnt here. Bad mothers. Boogie boarding. Bad jobs that make us

Instagram is a powerful tool to add to your self-promotion strategy, and in this episode you’ll learn exactly how to use Instagram to be your authentic self and find new clients. Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled

If you’re interested in learning how to set up, structure and launch your brand spanking new copywriting business, this is the episode for you. I have trained over 9000 people in the art of copywriting and I know that the one thing that trips most people up when starting out,

Wouldn’t it be great if you could get one copywriting client and turn that one job into an ongoing series of jobs without any extra effort? If you’re interested in learning how to secure monthly retainers so that you don’t have to constantly seek new work, this is the podcast

In this episode, Bernadette chats to Matthew Farmer. He is the Content Team Manager at StudioHawk SEO agency. His firm was named as ‘Best Global SEO Agency’ in 2021 and count blue chip companies like Envato, Officeworks, Amart, Petstock and New Balance as their clients. Matthew manages a team of

Glenn Peters started out as a music journalist, turned to copywriting in his mid-thirties and has never looked back. He is now one of Australia’s busiest copywriters and is consistently rated by the top creative directors as their copywriter of choice. He’s worked with Jeep, Crikey, ANZ, Telstra, Coles and

Presenting copywriting work to a client strikes fear into the hearts of even the most confident copywriters. Why? Because we’re afraid of the response we’re going to get back. Will they like it? What if they don’t? Will I get paid? Will I ever work again? The temptation is to

You can’t get a job without work experience – but you can’t get work experience without a job. This age-old chicken-or-the-egg scenario stops talented copywriters from getting started. But there is a way around it.  In this podcast Bernadette talks to us about: finding your first client creating the marketing

For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you?  Someone who could find the clients, place you in the role, take

Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story-based, direct response copy for sales pages, email sequences, websites and more. Between late 2007 and the end of 2020, Adil has made his clients over $821 million in sales and revenue using his

Artificial intelligence is changing the way we live, but it’s also changing the way we write copy.  In this episode we talk to Suzette Bailey who is an expert at the building AI platforms that help us write copy – and lots of it. If you fancy writing a 500-word

LinkedIn is one of the most affordable ways to find new copywriting clients but for many of us, we don’t leverage a fraction of its power.  Why is that and if we did, what could we gain? Adam Franklin is one of Australia’s most successful LinkedIn Coaches and in this

Would you like to hear from a marketing expert who has been responsible for sending out more than 200 million emails? …who works with people like Tony Robbins and the world’s best-known authors, speakers and thought leaders… …who understands the digital content funnel (and upends it)… …who knows how to

What do Nicole Kidman, Baz Luhrmann, Neil Armfield, Louis Nowra and Fran Kelly all have in common?  Alison Dunn has worked with them all. As one of Australia’s foremost arts publicists, she’s been instrumental in promoting some of the world’s most prestigious artists, shows and festivals.  She was the head

Did you know that artificial intelligence can now write copy, and really good copy, at that.  Yes, that technology is here and it’s either an opportunity for us copywriters, or it’s a threat – you be the judge. And the man to tell us more about that is Mark Baartse,

Airbnb, Snickers, Lexus, Libra, World Health Organisation – these are just some of the blue-chip copywriting clients Shannon Crowe has worked with during her illustrious advertising career.   Recently ranked at #8 on the list for the World’s Most Awarded copywriters, Shannon kicked off her career studying graphic design and photography

In Episode 007 of So You Want To Be A Copywriter: Redbubble is a massive disruptor in the art and design market (in a good way) because for a change, the artists get paid for their work! It’s a true-blue Melbourne success story and the man behind the awesome copy that has made the website such a success is Jason Toon. 

In Episode 006 of So You Want To Be A Copywriter: After a workplace injury left her unable to teach again, Tanya Enright turned to copywriting as a new career.  It delivered in spades. 4 months after completing our short course, she packed up her bags, hit the road with her partner and three dogs, and has not looked back. In this episode, she tells us how she did it, why she did it, and how she managed to create a flourishing copywriting career so quickly.

In Episode 005 of So You Want To Be A Copywriter: How good would it be if others could find your copywriting clients for you? What about getting paid to write your own book? What about generating thousands of new subscribers without spending a cent? All this and more is possible with partnerships – but not your average partnerships.

In Episode 004 of So You Want To Be A Copywriter: How do two Israeli brothers with no money, basic tech skills and patchy English build some of Australia’s most successful online businesses, with a combined exit valued of more than $1 billion? You may not know their faces but you’ll certainly know the brands they build – catch.com.au, Menulog, Scoopon and Luxury Escapes. What’s more, they did it on a budget and spent virtually zero on marketing. How did they do it? With great copywriting, an entrepreneurial mindset and a passion to create a successful business.