When you are launching a novel, particularly your first (but really, any novel), getting publicity for that book can feel like a blend of luck, magic and random intervention. The truth is, though, that book publicity, like so many aspects of publishing, is a job, and it takes a lot
Even after a writers’ festival, smart writers know there’s still plenty of chances to build relationships with the writers, publishers, and friends they met at the event. Australian Writers’ Centre CEO and podcast host Valerie Khoo shares the quick steps you can take to build on your festival experience.
What are the five Ps for making sure you have the best writers festival experience? Planning, pre-Booking, packing a lunch, remembering to make time for pleasure, and purchasing great books! Find out why these five Ps make such a difference with Australian Writers’ Centre CEO Valerie Khoo, onsite at Sydney
Few writers enjoy the process of writing their author bio and many succumb to the siren song of imposter syndrome and downplay their author credentials. Find out how to own the fact you’re a writer from the very first line with Australian Writers’ Centre CEO Valerie Khoo.
What are the dos and don’ts about approaching publishers at a festival? Australian Writers’ Centre CEO Valerie Khoo lays out the tips you need to make a good impression and find the publisher that’s the right fit for your book.
By Angela Slatter. To paraphrase Jane Austen (poorly), it is a truth universally acknowledged, that once you’ve got a publishing contract, you’ll have a book coming out every year! Right? Sorry, no. Wrong. You might be one of the fortunate few who do have this sort of regularity in their
By Allison Tait. When I wrote about rejection recently, I talked about the importance of my writing community and recommended that every writer gather like-minded souls around them, for the bad times and the good. “But how?” was the response I got. Like a bowerbird, I found my writing people
By Matthew Farmer. In part 1 of this article, I talked about WHY authors need to understand SEO to gain organic traffic to their websites. Now it is time to talk about the HOW. Understanding the ‘why’ without executing it is not helpful. SEO can be overwhelming when you see
By Matthew Farmer. According to the publishing trends of 2022, direct sales for authors, from their own websites, are growing as their best revenue stream. If you can sell your books from your own website, you cut out the agents, publishers, and bookstores, all taking a cut of your profits.
By Allison Tait. In case you hadn’t noticed, it’s noisy out there in the publishing world. Hundreds, if not thousands, of books are being released every month, in print, ebook, and audio form, and making a book stand out in the hubbub isn’t easy. Which is why you have to
We love indie authors at the Australian Writers’ Centre (well, we love ALL writers)! These days, many authors prefer to go indie rather than signing up to a traditional publisher. Some indie authors like having control over their writing, while others want to publish without pressure. Some make a modest
Maybe you’ve written a book and would like to promote it via a guest post on our blog. Awesome! However, we have some guidelines if you’d like us to consider publishing your post. Let’s get stuck into them. 1. We are big on practical advice Our readers want to learn
Writing a guest blog post is a great way to build your author profile and introduce your book to a wider audience. It’s a win-win where the blog gets extra content from a variety of voices, and the author reaches a new audience, increases their authority, and drives traffic to their website or social media.
In the second part of our series of promotional tips from successful authors, here are 7 more ways to make yourself and your book stand out. If you missed the first 8 tips, you can find them here. We’ve created a blueprint on exactly what you need to do in
So your book – the labour of love you’ve poured countless hours of work into – is finished and ready for publication. Whether you’ve got a publisher with a marketing team or not, as an author you still want to do everything you can to spread the word about your
It can be hard to get cut-through with your new book with so many others competing for attention. If you’re stuck for ideas, here are 21 ways to spread the word about your book which are simple yet effective. Be active on social media. Make sure you have public accounts
In just 12 months, Leah Mether took her business book idea and turned it into a reality. After completing the Australian Writers’ Centre Write a Business Book course, Leah published Soft is the New Hard: How to Communicate Effectively Under Pressure, which has been featured alongside the likes of The Barefoot Investor and Brene Brown.
Courses taken at AWC:
Build Your Author Platform
Sandy Barker’s goal for her novels was always to get a publishing deal. Two self-published novels and years of determination later, her debut novel, One Summer in Santorini, has just been published by HarperCollins.
There’s nothing like the convenience of online learning to help you fit personal projects around your busy schedule. And if you’ve had the same writing resolutions popping up on your list again after again – why not make 2019 YOUR year to make them happen. Your future self will high
Guest post by Claire Scobie This a story about how I’m using crowdfunding to get my novel The Pagoda Tree published in the UK. I’m using Unbound, a UK publishing model with a distinguished past. Once known as “subscription publishing”, in 1688 the first edition of Milton’s Paradise Lost was
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