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Carli Ratcliff is an award-winning editor, journalist, digital content specialist and UX writer. She edits and writes webpages, apps, mobile, voice and chatbots. Carli consults to a number of organisations on UX writing strategy. She established and has led the UX writing team at Qantas for many years. She now also advises on UX digital content and best practice for clients including SBS OnDemand, and advises Adobe on the design of their ‘Writing for Voice’ platform.
Carli is also a freelance food writer. Her writing appears regularly in newspapers, magazines, food guides and online. She contributes features to The Sydney Morning Herald (Good Living), The Australian Financial Review (Life + Leisure), The Age (Epicure) and Qantas Magazine, as well as international magazines including Monocle (UK), DestinAsian (Jakarta) and online at SBSFood.com.au. In 2010 Carli was honoured at The Australian Food Media Awards.
Twitter: @carliratcliff
Carli teaches UX Writing and Food Writing.
“Carli was fantastic, so knowledgeable and very generous with her knowledge. I can not talk highly enough about her.”
– Samantha Ihring
“I enjoyed Carli’s stories and practical knowledge. She was amazing – approachable, extremely helpful and generous with her information. She delivered the course perfectly.”
– Natalie Fiorenza
“Carli was genuine and knowledgeable and gave good advice.”
– Debbie Dalgliesh
“Carli was excellent. She was very personable, comfortable presenting, happy to share her experiences and always made us feel 100% at ease to ask questions and share our work with her. She made the course fun and enjoyable as well as a great chance to learn.”
– Amanda Whitelegg
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