Ep 031: How to create landing pages that generate leads and sales

Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode.

Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation.

Kelsey shares:

• how to make a landing page work for copywriters
• how to create and write an email welcome series
• what that email sequence looks like
• what each email needs to say and do
• how often those emails need to be sent
• how to keep your list active and engaged
• how to use video on a landing page
• how to test a landing page campaign.

If you’re a copywriter looking to use landing pages to promote yourself and your writing business, or you want to offer landing pages to your clients and get paid to do so, this is the podcast for you.

About Kelsey
Kelsey Johnson is the Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of automation, effective subject lines and email copy, landing page design, and eCommerce tools. Kelsey wants to help everyone with a business find simple, affordable, and effective ways to make more money. With years of experience in product development, digital marketing, SEO, and process streamlining, Kelsey wields the ability to prioritise exactly what is needed for successful product launches—and the all-important messaging that delivers them. In her work and engagements, Kelsey is known for delivering her expertise in a manner equally as jovial and casual as it is direct and actionable. When she’s not sharing sage-level advice, Kelsey takes joy in her beloved Harry Potter films and bicycling around her native Colorado.

Connect with Kelsey on LinkedIn

Listen to the episode below. Listen on Apple Podcasts or Spotify, or add the podcast RSS feed manually to your favourite podcast app.

This podcast is brought to you by Copy Club