Ep 021: How to setup, structure and launch your new copywriting business

If you’re interested in learning how to set up, structure and launch your brand spanking new copywriting business, this is the episode for you.

I have trained over 9000 people in the art of copywriting and I know that the one thing that trips most people up when starting out, is how to set up the copywriting business in the first place. Whether you want to launch your side hustle or maybe take it to the next step and give your current job the flick and become a full time copywriting, there are lots of little things you need to think about, but they can become big things if you don’t have the insights and expertise to set them up correctly in the first place.

And that’s what this podcast is all about.

In this podcast we cover a range of topics including:

• Work out what kind of copywriting business you want
• Get started quickly in a low cost and streamlined way
• Build a website
• Choose a business name
• Register for the ABN
• Choose the right company structure for you
• Choose the right insurances (and whether you need them at all)
• Set up the right social media platforms
• Acquire the right qualities common to all successful copywriters
• Resolve conflict or tension with a client
• Source low-cost web site themes and designs
• Find clients using low cost marketing tools
• Create portfolio pieces without being a published or paid copywriter
• Build your personal brand

About Bernadette:
Bernadette is a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and worked on global campaigns for clients such as Apple, Amex, Optus and Colgate. In 2001 she founded the Australian School of Copywriting, and has since trained over 9000 people to become freelance copywriters. She has a Bachelor of Business in Marketing, is an accredited MBTI and NLP practitioner and has lectured in marketing, consumer psychology and digital marketing at Melbourne University, RMIT, Swinburne and Victoria University.

She was the producer and host of The Age newspaper’s online video series, ‘Secrets of Online Entrepreneurs’, which subsequently became a bestselling book of the same name. Her second book, ‘How to Build an Online Business’ went to #1 on Amazon and her third book, ‘Catch of the Decade’, ghost-written for the billionaire brothers behind Catch.com and Menulog, was a #1 bestselling business book on Booktopia. She has a top rating podcast on Triple M’s podcast platform Listnr.’ She was recently named in the Top 50 Small Business Leaders in Australia by Inside Small Business magazine and is a regular contributor to Sky News, Mamamia and Smart Company.

Bernadette teaches Copywriting Essentials, How to Build a Successful Freelance Copywriting Business, SEO Copywriting and Copy Club.

Listen to the episode below. Listen on Apple Podcasts or Spotify, or add the podcast RSS feed manually to your favourite podcast app.

This podcast is brought to you by Copy Club